Tickled by Teal
Meet the watch that doesn't just tell time—it flirts with it. Drenched in a transformative teal that shifts with every glance, this piece dances between bold and breezy. Its soft, sculptural curves feel like they've been sketched in motion, then iced with diamonds for just the right amount of sparkle.
String Theory, but make it Chic
A classic gets a playful twist—pearls that bounce, diamonds that wink, and a bold plum centerpiece stealing the spotlight. It's elegance with a cheeky side, designed for days when subtle just won't do.
Because blending in is overrated.
Roof, but make it a Ring
Born from temple rooftops and unexpected journeys—this piece is my little love letter to China. What started as a moment turned into a memory, and now… a ring that carries it all. Sculpted like a Xieshan roof, crowned with a glowing ruby, and wrapped in colors that feel like stories you don't forget. It's bold, a bit dramatic, and full of culture—just like the experience that inspired it.
Because sometimes, the places you never planned… shape the pieces you'll never stop wearing.
A Scent, Made Still
A fragrance, caught in the act of becoming. Éclosion begins at a delicate floral crown—where scent is born—and drifts into fluid, gem-set curves that feel like a note unfolding in air. Diamonds whisper at the top, while a mosaic of violet stones sways below, capturing that fleeting moment… and making it last.
Light, lyrical, and just a little addictive—because some scents deserve a forever form.
Designed for Tanishq | Video Credits – Tanishq
About Me
I'm Urvashi Yadav — a jewellery designer shaping ideas into impactful design stories.
With over a decade of experience across high and fine jewellery, I specialise in concept creation, trend-led design, and leading global design operations.
From intricate sketches to market-driven collections, my work bridges creativity with commercial relevance — where every design is built to resonate, perform, and endure.
Having worked with industry leaders like Tanishq (Titan Company Ltd.) and KGK Group (De Beers Sightholder), I bring together design thinking, manufacturing expertise, and cross-border execution.
Explore beyond the surface — every piece has a story.
A Decade Of
Design Excellance
50+
Design Projects
∞
Creative Drive
Core Competencies
Translating ideas into meaningful, beautiful design narratives
Decoding global style signals into actionable design strategy
Deep knowledge of materials, craft techniques and production
Tools & Software
Photoshop
Illustrator
InDesign
CorelDRAW
MS Office
Design Diaries
A curated collection of jewellery and watch designs — from initial sketches to finished concepts.
Original Designs
Jewellery & Watch
Design Collections
Research & Analysis
Curated observations on emerging styles in jewellery and fashion — from runway influences to street-level movements shaping contemporary aesthetics.
Seasonal and annual color forecasts for jewellery metals, stones, and fashion — translating global palette directions into actionable design decisions.
Deep-dive market analysis covering consumer behavior, pricing dynamics, and competitive landscapes in the fine jewellery and luxury goods sector.
Experience
Collaborated with Tanishq, India's leading jewellery brand, contributing original design concepts and trend-informed pieces that aligned with their premium collections.
Led creative and communication design initiatives for a cancer foundation, using design as a powerful tool for awareness, empathy, and community engagement.
Independent practice encompassing jewellery design, fashion trend research, visual storytelling, and branding for clients across the lifestyle and luxury space.
Events & Exhibitions
Let's Connect
Whether you're looking for a collaborator, a commissioned piece, or a trend report — I'd love to hear from you. Let's create something remarkable together.
Disclaimer
The jewellery designs showcased on this website were created during my tenure as a jewellery designer with Tanishq, a renowned and respected name in the precious jewellery industry. I want to express my gratitude to Tanishq for the invaluable experience and opportunities I had while working with them. Please note that these designs are my original creations, and any similarities to current or past Tanishq products are purely coincidental. This website is not affiliated with Tanishq, and the views expressed here are solely my own.
